McDonald's Again

I had forgotten to look at the McD's website the last time I posted. So the main difference between the American and Belgian websites is that the American is in English and the Belgian is in French. Other than that, they are pretty similar for the most part.
The American website has pictures of people being outside, active, and happy while the Belgian website is more likely to list nutrition facts for the food. I think this is because the American culture in general is bigger on exercising than the European population. They seem to eat healthier for the most part over here. Both websites lit more than I want to know.
I think that the differences in the styles of the restaurants between America and Belgium (even Europe in general) was because they seem to target two different audiences. McDonald's in America is usually just a cheap, fast option. It is also accessible to even those who have very little money. Eating out in Europe seems to be something that you don't do unless you have the money and since a lot of stuff is more expensive here, the people who usually eat out are more well off.